Building Commercial Bridges Between Continents

Representation and consultancy for brands in LATAM and Spain

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Our Services

Consulting

  • Analysis of distributors, market, and sales potential.
  • Penetration strategies, marketing, and brand development.
  • Detailed information on the main distributors in the market.
  • Advisory on sales potential, market penetration, countries and key players according to your brand’s DNA.
  • Support for the creation of promotions and marketing activities for brand development in the country.

Brand Representation

  • Prospecting, negotiation, and contract closing.
  • Coordination of logistics, payments, and marketing activities.
  • Prospecting, presentation, and submission of business proposals to potential distributors.
  • Contract negotiation and purchase orders.
  • Creation of purchase forecasts and setting objectives as needed.
  • Coordination of sample shipments, catalogs, and POS materials.
  • Sales closing and coordination of payment processes.
  • Support and assistance with logistics and certifications.
  • Advisory on marketing activities for brand development in the country.
  • Analysis of goal achievement, sell-out, and strategy development.

Full Representation

  • Local team for commercial follow-up and positioning.
  • Management of logistics, certifications, and market promotion.
  • Prospecting, presentation, and submission of business proposals to potential distributors.
  • Contract negotiation and purchase orders.
  • Creation of purchase forecasts and setting objectives as needed.
  • Coordination of sample shipments, catalogs, and POS materials.
  • Sales closing and coordination of payment processes.
  • Support and assistance with logistics and certifications.
  • Advisory on marketing activities for brand development in the country.
  • Analysis of goal achievement, sell-out, and strategy development.
  • Local staff for detailed follow-up of the commercial process.
  • Thorough monitoring of purchasing, sell-out, and positioning processes.
  • Local-level marketing and promotional activities.
  • Support with certifications and logistics for market penetration.

About LABRO IT

LABRO was born from the need of brands (mainly Asian and European) to understand and penetrate Spanish-speaking markets in a simple, cost-effective, and efficient way.

Our mission is to help brands commercialize their products in the region, working with a network of distributors and partners we've known for over 20 years.

With over 20 years of experience in the IT sector, LABRO IT has positioned itself as a leader in brand representation in Latin America, providing comprehensive and personalized solutions for each client.

We believe in the importance of transparency, trust, and commitment to our clients, helping them grow and find the best opportunities in Spanish-speaking markets.

About us

Brands that trust us

Branches

Success Stories

We have developed brands from various sectors, such as storage, displays, cameras, gaming, among others, across the main markets in Latin America. We adapt to the requirements of each specific brand, with the capacity and pace they can provide, and on average we manage to establish the brands in most of the important countries in the region within a period of 1 to 2 years.

We are currently working with major technology distributors in Mexico, Colombia, Ecuador, Peru, Chile, Bolivia, Paraguay, Uruguay, Argentina, and several countries in Central America and the Caribbean.

The relationship and trust we have with both the distribution channel and the main resellers and retailers in these territories give us easy access to presenting and negotiating openings with new brands, positioning us as one of the best options to enter this region.

Interested in learning more? Request a call to get to know us.

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